International Fragrance Association of North America (IFRANA) has announced its new name, Fragrance Creators Association, and new branding that it contends better captures the organization. The association’s updated brand identity was borne out of the belief that values matter and that fragrance has the power—beyond all frontiers and cultures—to enhance lives. The new logo evokes the creative, collaborative, and humanistic spirit of the industry and Fragrance Creators member companies, whic...